Taking a look at how online content has transformed contemporary media

Taking a look at how online content has transformed contemporary media

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This short article explores how the media landscape has evolved over the past couple of years.

In the present day, online platforms have made it significantly much easier for everyone to produce and distribute material. Previously, developing material for a large audience called for connectivity to a series of important resources and financing. Presently, with making use of smart devices and common digital innovations, digital media content examples like short form videos, website posts and podcasts can be easily developed with simply a few basic gadgets, along with reaching a massive audience, really rapidly. This has opened the door for more diverse voices, especially those who were previously overlooked by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking sites, meaning that social media has developed a place for underrepresented neighborhoods to share their narratives.

In the online media landscape, what we see on the internet is mainly determined by algorithms which are shaped by our online habits. Each social media channel utilizes its own programmed system to propose new content and recommend product that will appeal to the user. The types of media content examples that will be revealed to a user is designed to keep individuals engaged. The algorithms are designed to keep individuals stimulated by suggesting and promoting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be convenient, it can restrain the areas of media that individuals are subjected to, creating more segmentation and predisposition amongst users around social concerns. Those who are involved in media creation, such as the founder of the fund that has stakes in Sky, for example, would recognise the impact of social media websites in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would recognise the impacts of user created material in the media landscape.

The rise of internet content has completely changed what is suggested by the term mass media. In the past, mass media adhered to a hierarchical arrangement, using a top-down media model. Generally, a small group of experts, such as newspaper publishers or broadcasters, who would develop content for big audiences who mainly just consumed it. Nevertheless, today, with the help of the web, the face of media has seen substantial modification, making the consumption and ease of access of media much more accessible and interactive. With access to popular social media platforms, new media examples are revealing that people can create and share their own content, just as easily as they can consume it. Social media has permitted anyone to contribute to public conversations, rather than just the significant media providers therefore as a result, mass media is here no longer controlled by a few huge voices. Instead, it is spread out across millions of user narratives around the world.

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